Case Study Details

Scaling Sales by 68% for a Pet Supplement Brand on Amazon

Overview

A fast-growing Pet Supplement brand partnered with us in January 2025 to overcome stagnating sales and rising ad costs.Their campaigns lacked structure, profitability was declining, and sales growth had plateaued. The brand needed a scalable Amazon PPC strategy to unlock consistent revenue growth while maintaining healthy margins.

Challenge

ACOS creeping above 30%, hurting profitability.
High CPC with inconsistent CTR.
Flat sales despite steady ad spend.
Weak conversions due to unoptimized listings.
Increased competition in the pet supplement category, making it harder to stand out.
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Our Strategy

We built a 3-phase growth roadmap focused on profitability and sustainable scaling:

✅ Campaign Restructuring

Rebuilt Sponsored Product & Sponsored Brand campaigns.

Shifted budgets toward high-converting ASINs and keywords.

Used keyword harvesting to continuously expand winning pet-related search terms.

✅ Conversion Optimization

Enhanced listings with SEO-rich content, A+ visuals, and reviews.

Highlighted key pet health benefits to increase shopper trust.

Improved pricing strategy to strengthen perceived value.

✅ Data-Driven Scaling

Gradual budget increases on top performers.

Balanced branded vs. competitor targeting.

Daily ACOS/TACoS monitoring for profitability.

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Performance Highlights (Jan – Aug 2025)

Sales grew to $767,360 YTD (vs. $455,618 last year) → 68% YoY growth

15,160 units sold (vs. 9,317 last year)

Ad spend: $88,318 → Generated $317,760 in attributed sales

CTR improved from 0.36% → 0.72%

CVR peaked at 15.6% in July

ACOS maintained within 23–30% range


Key Wins

📈 68% sales growth year-over-year

🐾 Established stronger brand visibility in the pet supplement niche

🛒 Units sold almost doubled vs. last year

📉 Lower TACoS (~11–12%) while scaling aggressively

🎯 Higher CTR & CVR = more efficient traffic and conversions

🚀 Strong campaign structure for long-term scaling


Conclusion

By combining Amazon PPC expertise, listing optimization, and smart scaling, we helped a pet supplement brand turn stagnant sales into consistent growth. This case study proves that with the right strategy, brands in competitive niches can achieve profitable scaling on Amazon while strengthening their market position.