Case Study Details

Turning Sales Decline into Growth for a Home & Kitchen Brand

Overview

An established Home & Kitchen brand partnered with us in January 2025. While their products had strong demand, sales were inconsistent, ad costs were rising, and profitability was shrinking. The brand needed a scalable Amazon PPC strategy to stabilize performance, cut wasted spend, and drive sustainable growth.

Challenge

Sales dipped to just $5,525 in June – the lowest point of the year.
ACOS spiked to 41.6%, reducing profitability.
ROAS dropped below 1.0, meaning ads were losing money.
Despite high impressions, conversions were inconsistent, leading to stalled growth
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Our Strategy

We created a data-driven growth roadmap focused on efficiency and scaling:

✅ Campaign Restructuring

Rebuilt Sponsored Product & Sponsored Brand campaigns.

Paused underperformers and reallocated budget to high-conversion keywords.

✅ Profitability Control

Bid adjustments to reduce wasted spend.

Optimized budgets for top ASINs and high-intent keywords.

✅ Conversion Boost

SEO-rich listings with improved titles, bullets & A+ Content.

Enhanced images + reviews to lift buyer trust.

✅ Seasonal Recovery

Retargeting campaigns post-June to win back shoppers.

Strategic budget scaling in July to capitalize on demand spikes.

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Monthly Performance Trend

June (low point): $5.5K sales | ACOS 41.6% | ROAS 0.97

July (recovery): $23K sales | ACOS 28.8% | ROAS 1.36

August (stabilization): $21K sales | ACOS 26.8% | ROAS 1.30


Key Wins

📉 Reduced ACOS from 41.6% → 26.8% in 2 months

📈 Achieved 318% sales growth in one month (June → July)

🚀 Delivered 23.9M+ impressions with optimized PPC campaigns

💰 Maintained profitability with a strong ROAS of 2.98


Conclusion

By combining Amazon PPC expertise, listing optimization, and data-driven scaling, we turned a declining account into a profitable growth engine. The brand is now positioned for sustained sales growth and long-term category leadership in Home & Kitchen.