Case Study Details

Fixing Listing Gaps & Driving Growth for a Sports & Outdoor Brand

Overview

A Sports & Outdoor brand partnered with us in June 2025 to accelerate their Amazon growth. Although their product had strong market potential, poor listing quality and missing A+ Content kept conversions low. Combined with the challenges of entering a competitive category, the brand needed both listing improvements and a strong PPC launch strategy.

Challenge

Weak product listings with low-quality images & copy
No A+ Content, reducing conversion credibility
Only 6 orders in June despite starting ads
CTR below 1%, showing poor ad-to-listing engagement
ACOS spiking at 80%, making ads unprofitable
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Our Strategy

✅ Listing Overhaul

Rewrote titles, bullets & backend keywords for SEO and clarity

Designed A+ Content to highlight product features & boost trust

Enhanced product images for lifestyle appeal and better click-throughs

✅ PPC Launch & Optimization

Built structured campaigns with Sponsored Products & Brands

Added negative keywords to cut wasted spend

Prioritized high-intent seasonal keywords for Sports & Outdoor niche

Harvested converting customer search terms and integrated them into targeted campaigns to maximize relevancy and ROAS

✅ Scaling With Control

Gradually scaled spend from June → August

Monitored TACoS to balance growth with profitability

Retargeted engaged audiences for repeat conversions

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Performance Trend (Jun – Aug 2025)

June (launch): $1,712 sales | ACOS 80.4% | 6 orders

July (growth): $8,958 sales | ACOS 55.9% | 52 orders

August (scaling): $9,508 sales | ACOS 48.9% | 113 orders


Key Wins

📸 Listing upgrades + A+ Content boosted CTR & CVR

📈 Sales grew 6X in 3 months ($1.7K → $9.5K)

📉 ACOS dropped from 80% → 48%

🛒 Orders increased from 6 → 113/month

🚀 Year-to-date sales hit $26K vs. $9K last year → 189% YoY growth


Conclusion

This case shows how fixing fundamental listing gaps (images, SEO copy, and A+ Content) combined with structured Amazon PPC campaigns can transform performance. Within 90 days, the brand went from near-zero traction to a scalable, profitable growth path in the Sports & Outdoor category.