Get the oars in the water and start rowing. Execution is the single biggest factor in achievement so the faster and better your execution.
A growing Beauty brand approached us in early 2025. Despite healthy demand, their campaigns weren’t optimized, ACOS was unstable, and sales growth was inconsistent. They wanted to increase total sales while keeping ad spend efficient.
● plit branded, competitor, and category targeting to improve efficiency.
● Added high-converting search terms from auto and broad campaigns into exact match.
● Used lifestyle creatives to improve CTR and capture more top-of-search placements.
● Shifted spend to proven products and trimmed wasted spend from low-performing ASINs.
● Balanced ad placements to boost ranking on priority keywords, reducing TACOS pressure.
● Total Sales: $669,738
● Ad Sales: $361,906 (54% of total)
● Orders: 31,276 units
● ACOS: Stabilized at 21% avg. despite aggressive scaling
● TACOS: Controlled under 18%, even as sales grew
● CTR: Improved from 0.46% → 0.82%+ through better creatives and targeting
Through strategic PPC management and creative optimization, this Beauty brand not only scaled past $660K in sales in just 8 months but also achieved sustainable growth with controlled ACOS and improved organic ranking.