Get the oars in the water and start rowing. Execution is the single biggest factor in achievement so the faster and better your execution.
A leading Soft Drink brand on Amazon Vendor Central partnered with us in early 2025. While their products enjoyed strong demand and brand recognition, inconsistent stock availability and increasing competition caused fluctuations in sales performance.
● Paused campaigns on out-of-stock ASINs.
● Redirected ad budgets to secondary SKUs to sustain category visibility and sales.
● Strengthened Sponsored Products campaigns for in-stock ASINs.
● Harvested converting customer search terms and launched new targeted campaigns.
● Applied bid controls to maintain ACOS in a competitive soft drink category.
● Protected ACOS and TACOS from inflation during the OOS period.
● Optimized placements and focused on conversion-driving traffic sources.
● Total Sales: $444,981
● Ad Spend: $63,263
● ACOS: 14.2%
● Orders: 18,986
● Even during the June stockout, sales held at $155K with ACOS just 12.2%.
● By July, sales rebounded to $184K+ while maintaining ACOS under 16%.
📉 Kept ACOS under control despite stockouts (14.2% overall).
📈 Sales quickly rebounded post-stockout, hitting $184K in July.
💰 TACOS consistently stayed under 8%, ensuring profitability.
🚀 Successfully shifted ad spend to secondary SKUs to maintain growth momentum.
By proactively reallocating budgets and optimizing PPC campaigns, we helped the Soft Drink brand minimize the impact of out of Stock, protect profitability, and sustain sales growth. With consistent inventory, the brand is now positioned for long-term scaling and category leadership on Amazon.